As human beings we crave to be loved and also love being told we have done a good job. But how can we apply this to our online business and to your customers. Well before I give you a few steps, I just want to tell you a story, which I hope will paint a better picture.
At our Church we have started a program which has got the whole Church involved. The idea is that when we go into a shop we compliment the shop owner or the person serving us, on what a good job they are doing. Now I know at times customer service is not what it should be, but there will also be something that we can say that will bring a smile to the persons face and make them feel special.
Well recently I was sitting in a reception area and was doing some work while waiting for someone to finish a meeting. The reception area and down stairs office was manned by a mixed age range of male and female, and I over heard a girl great an older lady with "Hi you gourgous girl", then again I heard this same girl say the same thing to another girl, and as I worked, I listened and I noticed this was a greeting the girls made to each other no matter the age. When they saw a guy it was a similar greeting.
This was something that they did out of love for each other.
A little while passed and two older guys came off the street for some help. Now these were not smart well dressed men, but from the way they walk, talked, and were dressed they lived rough. They came in and said they had a meeting. They stood around and had a drink of coffee. A little while later, this same girl I mentioned earlier walked through the door. She was guess early 20's bubbly type, she saw these two guys and went up to them and gave them both a big hug and said hey great to see them and how they looked fantastic.
Now outwardly they looked far from fantastic, they looked sad, lonely, but as soon as she had said this, these guys smiled, looked alert - they were made to feel special, by just a few words.
Now how can we pass this on to our customers ?
1) Also be prompt with our emails, and always let them know what is happening with their order.
2) When we send the order out include a small gift as an extra.
3) Always include a thank you note with the order, people will remember this.
Just go that extra mile with your customer, treat them like you would like to be treated.