Might As Well Watch Oprah (article taken from blogcatalog.com newsletter)
Mark Jackson, President and CEO of Vizion Interactive, sometimes meets with resistance when trying to convince companies to add blogs to their corporate sites. When Mark posed the idea to one particular client, he responded by saying, "Blogs are just places where people can hear themselves talk about how smart they are and then other people link to it so they can get more people to their blogs so they can hear how smart they are – might as well watch Oprah."
Nothing against Oprah, but blogs are amazing tools for communication and provide many benefits for brands that watching Oprah simply can't. Jackson explains these benefits by covering a few key areas: thought leadership, adding depth to a website, the use of human language, getting links, and the benefits of fresh content.
It's worth a read. Plus, Oprah will be leaving her show in the near future, and maybe then all those naysayer executives will be forced to start looking for well-informed people to run their blogs.
The title of this section will link you to Mark's post. If you like what has to say you can follow him on Twitter at @vizionweb or visit Vizion's SEO Blog.
Submitted by Judy McGarry